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[personal profile] ratseal
This is a great excerpt from the referenced article: Fired on Facebook: 
http://www.brazencareerist.com/2009/08/16/when-the-boss-invades-facebook
http://blog.brand-yourself.com/2009/fired-on-facebook/

The importance of a personal brand is seldom well explained to juniors, and aspiring middle level careerists. It is nonetheless real. I certainly wish that I had done more of this in my mid 20s. I have had to involve HR on social networking related work posts with significant outcomes on more than a single occassion. 

FYI, my firm blocks are SNW execpt for DT.   

don't forget about the copy/paste gremlins

Date: 2009-08-18 01:14 pm (UTC)
From: [identity profile] webbiegrrl.livejournal.com
That Brazen Careerist guy needs to learn English grammar -- or proofreading! The other article, on branding, was far better and they both do discuss branding yourself but my marketing mind keeps thinking they mean actual branding, in the marketing sense. I don't think they do.

Regardless of any misuse of the term/concept "branding oneself" it should be noted neither article nor any of your prior commentators has pointed out that all it takes is someone from Privacy List A to copy/paste a remark you made to them thinking it was secure to Privacy List B personnel and *poof* all privacy is gone. Some of your readers (Barflies) have done this to me--copied things I said to them in private, one-on-one conversations and pasted them into messages or IMs to others with whom I would specifically have never shared that information.

In case anyone thinks they are safe because regular Googling of themselves does not turn up any incriminating results on cached web pages--think again. Unless you are wiping the memories and copy/paste abilities of everyone with whom you have contact, you never can tell when something you say--or the person to whom you say it--will come back to bite or stab you in the ass.

For sho'-

Date: 2009-08-18 03:25 pm (UTC)
From: [identity profile] ratseal.livejournal.com
Professional branding is pretty simple: which memes do you want associated with your professional name, and which behavior patterns reinforce those memes - then act that way.

And yes, the single degree of separation which most people employ to wall professional lives from personal lives (or however they choose to bound info) is inadequate - all it takes in a single phone call or c/p eml.

I do a lot of talking and keep emls to a minimum.

Re: For sho'-

Date: 2009-08-18 10:27 pm (UTC)
From: [identity profile] house-pundit.livejournal.com
Hrms. My professional persona for writing is necessarily different from my professional brand for other stuff. But I do think all I need to do is show them the covers of CW and ST.

No drunken or nekkid (full or partial) antics, but I can expect photos of me with cleavage, etc., to show up on the net associated with my name.

I'm planning to keep Katie's name, but if it ever became an issue I could go back to my maiden name.

Any corporate entity that doesn't understand the marketing value (wrt books) of my professional persona at cons has issues.

I have no idea how much it impacts sales, but I have to assume a positive impact because it makes me memorable and associates me with the product. Memorable is good. Cleavage rarely offends fen.

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