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[personal profile] ratseal
This is a great excerpt from the referenced article: Fired on Facebook: 

The importance of a personal brand is seldom well explained to juniors, and aspiring middle level careerists. It is nonetheless real. I certainly wish that I had done more of this in my mid 20s. I have had to involve HR on social networking related work posts with significant outcomes on more than a single occassion. 

FYI, my firm blocks are SNW execpt for DT.   

Date: 2009-08-18 03:34 pm (UTC)
From: [identity profile] ratseal.livejournal.com
SNW = Social NetWorking sites.

DT = double team, as in DP. What I meant to say was LI, which means Linked In. We allow that so our execs can find their next jobs.

Buried again

Date: 2009-08-19 01:30 pm (UTC)
From: [identity profile] webbiegrrl.livejournal.com
SNW is one I have never heard of anywhere, sorry.

I completely forgot about LinkedIn (which I joined 5 or 6 years ago, I think, 2003 or 2005, around the time I got back from Israel) Until this past year, my LinkedIn profile had ONLY work-related stuff and since I wasn't working (since 2005) while I was "being a full-time writer" it was an interesting exercise in staying active without saying too much of nothing.

LI is definitely where "branding one's professional self" becomes relevant. It's a site where, if you work the system, it can actually work for you -- but you have to be a LinkedIn Network Maven to make it work for you. I have a couple of contacts there who have thousands in their networks and actually do "know" who those thousands are! I'm lucky if I know my 20 or 30 or however many I have.


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