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[personal profile] ratseal
This is a great excerpt from the referenced article: Fired on Facebook: 

The importance of a personal brand is seldom well explained to juniors, and aspiring middle level careerists. It is nonetheless real. I certainly wish that I had done more of this in my mid 20s. I have had to involve HR on social networking related work posts with significant outcomes on more than a single occassion. 

FYI, my firm blocks are SNW execpt for DT.   

Date: 2009-08-17 04:59 pm (UTC)
From: [identity profile] missingvolume.livejournal.com
One friend had to rename his LJ and lock it all down because someone didn't like that he had a shirtless photo of himself on it and he is a grad student instructor. As for myself I really don't post personal stuff to my LJ. Now facebook I play a ton of games but there I don't do any work stuff really.

Date: 2009-08-17 05:10 pm (UTC)
From: [identity profile] luke-jaywalker.livejournal.com
'SNW', 'DT', 'firm blocks' ? No comprende those terms/acronyms, although that might be partly due to present 95degF heat slowing my brain.

But, good article. I've always had a fairly high security-consciousness, and I've heard enough *bad* stories about mixing personal and professional lives even before Facebook... I suppose the question that comes to mind is, sure, it's possible to be a retarded careless moron... but is that level of stupidity really all that common?

Well, surprisingly, yes.

Date: 2009-08-17 08:43 pm (UTC)
From: [identity profile] ratseal.livejournal.com
My second PA (a) left her FB unlocked and under her (b) real name and (c) posted topless photos of herself. It took the office crew of cutthroats and scallywags about 10 minutes after she walked in to look her up, and another 30 minutes to tell me about it, slavering.

I had the senior PA have a discreet word, but the damage was done.

I had a young engineer employee include in their publicly viewable profile that they got high weekly. That one I had to refer to a background agency, but that person volitionally left after we disclosed the ongoing background check.

Re: Well, surprisingly, yes.

Date: 2009-08-17 09:36 pm (UTC)
From: [identity profile] luke-jaywalker.livejournal.com
I can actually see a value in something like indiscreet Facebook photos - think of it as a security bozo-filter. Careless idiot got busted over harmless-to-the-company personal photos, as opposed to... well, I imagine as your PA, some pretty confidential (of interest to competitors or evil types, or just the media) information would cross your desk and therefore hers.

One assumes she embarrassedly turned in her notice a few days later?

I'd have less of an issue with engineers getting stoned (if at home) - at my last regular company (left at the end of May `07), probably more of the Boston office *did* use illicit stuff than didn't. Still, that was a tech startup, not a company with major security interests, and the same "people who are careless with personal data are likely to be careless with company data" thing definitely applies.

It comes to mind that while everybody at aforementioned company knew that at least a third of the office were potheads and that if the CEO didn't do pot or acid *now*, he certainly had pretty regularly in the past... you couldn't have found a jot in writing about it, anywhere.

Maybe in personal LJs and the like - but those (like mine) would have had zero identifying data that Google could connect to the person's real name, email-addy-on-resume, and so on.


Date: 2009-08-17 10:30 pm (UTC)
From: [identity profile] ratseal.livejournal.com
... if you run a services company, and your clients elect to get stroppy over something, and can prove that you knowingly hired drug users and did not disclose that - and you were working on security related projects... I'm sure that you can see the complications lining up in Brooks Bros suits to file their subpoenas.

Date: 2009-08-18 03:34 pm (UTC)
From: [identity profile] ratseal.livejournal.com
SNW = Social NetWorking sites.

DT = double team, as in DP. What I meant to say was LI, which means Linked In. We allow that so our execs can find their next jobs.

Buried again

Date: 2009-08-19 01:30 pm (UTC)
From: [identity profile] webbiegrrl.livejournal.com
SNW is one I have never heard of anywhere, sorry.

I completely forgot about LinkedIn (which I joined 5 or 6 years ago, I think, 2003 or 2005, around the time I got back from Israel) Until this past year, my LinkedIn profile had ONLY work-related stuff and since I wasn't working (since 2005) while I was "being a full-time writer" it was an interesting exercise in staying active without saying too much of nothing.

LI is definitely where "branding one's professional self" becomes relevant. It's a site where, if you work the system, it can actually work for you -- but you have to be a LinkedIn Network Maven to make it work for you. I have a couple of contacts there who have thousands in their networks and actually do "know" who those thousands are! I'm lucky if I know my 20 or 30 or however many I have.

Date: 2009-08-17 05:07 pm (UTC)
From: [identity profile] 8bitnintendo.livejournal.com
I have mixed feelings on that. I did go back through my Facebook and untag a couple of pictures (the vinyl from D*C) once I started accumulating work-related friends. But I'm not going to untag, for example, the steampunk pictures or anything that's not particularly risque, even if it is weird. And my work-related griping is friendslocked, and usually not too specific anyway.

I figure if my employer is going to get spun up about the fact that I have a personal life and opinions, I probably don't want to be working for them anyway.

Date: 2009-08-17 08:48 pm (UTC)
From: [identity profile] ratseal.livejournal.com
Yeah, I have strategy with a similar intent. No one from work gets onto LJ though - I am too lazy to go back and deal with all the freaking posts which I failed to tag in the first place.

Still cooking up a storm? Haven't seen too many new ones to try. The clothes 'splosion salad continues to deliver, BTW.

Date: 2009-08-17 08:51 pm (UTC)
From: [identity profile] 8bitnintendo.livejournal.com
Yeah, I posted a pic to FB 8/8 of some tasty I cooked. Last night was homemade tomato soup with heirloom tomatoes, roasted bell peppers, onion etc. from the farmer's market.

Good to hear the salad is still working out - for repeat business you may need some additional tricks in your bag of wonders. :)

This is what I am saying...

Date: 2009-08-17 08:58 pm (UTC)
From: [identity profile] ratseal.livejournal.com
I considered the ghetto grill concept... not sure that will have the same happy side effect.

Re: This is what I am saying...

Date: 2009-08-17 09:01 pm (UTC)
From: [identity profile] 8bitnintendo.livejournal.com
Ah! In that case, I will have to try to be more adventurous in cooking and post the results -- your personal life depends on it!


Date: 2009-08-17 10:25 pm (UTC)
From: [identity profile] ratseal.livejournal.com
(rubs hands together)

Things are looking up!

Date: 2009-08-17 07:41 pm (UTC)
From: [identity profile] house-pundit.livejournal.com
Hrms. I just developed a new policy for all social networking sites. Simple: I wouldn't date anyone from the office, I wouldn't put anyone from the office (or other business contact) on my social networking flist.

Straight up for boss. Boss is now in the position of getting cranky over not invading my personal life because the prohibition is person-neutral.

"I have everything to hide. Just like I hide any revealing photos by not posting them on the internet in the first place, and I don't kiss and tell, and I limit who I bore with my medical sagas, I draw boundaries for purposes of professionalism. There aren't any wild party photos or rants about work, it's generally quite boring. However, work is work, family and non-work social is simply best kept separate. It's nothing personal, it's an over-arching policy."

Good summary -

Date: 2009-08-17 08:57 pm (UTC)
From: [identity profile] ratseal.livejournal.com
Should copy that and sew into into my my skivvies. But not like this:


Date: 2009-08-17 08:05 pm (UTC)
From: [identity profile] boogieshoes.livejournal.com
i'm with julie here. it's nothing personal, and i often tell co-workers about specific posts or stories from my main social networking site (LJ). but i don't friend work-folks, because LJ is play-space, personal-space. i like the boundaries between work and play, tyvm.

btw, i sent you cookies a couple weeks ago - i know the customs guys can be a bit slow, but have you seen the cookies yet?


Date: 2009-08-17 08:57 pm (UTC)
From: [identity profile] ratseal.livejournal.com
Runs to check box... will report back.

Date: 2009-08-17 09:27 pm (UTC)
From: [identity profile] smjayman.livejournal.com
Don't know if you are on my FB or not, but it is pretty neutral. I don't discuss much of anything on there that isn't commonly known about myself. LJ is a bit more personal, but I still don't discuss work that heavily here, for all the obvious reasons. The more senior you are within an organization, the more heavily you have to separate your personal and professional lives. Of course, now that I'm a workin' class schlub, maybe it shouldn't matter to me, but it still does. ;)

Date: 2009-08-17 10:27 pm (UTC)
From: [identity profile] ratseal.livejournal.com
I am in DC Thursday night super late, mtgs the next workday and Friday night is looking like party at Casa Dixie (or a movie, or the Marcaroni Grill or maybe used bookstore fest)!

Date: 2009-08-18 01:06 am (UTC)
From: [identity profile] smjayman.livejournal.com
Good deal, I have to work Thursday 'till like 9pm anyways, Friday I'm available all day and evening, don't have to do anything until Saturday @ 1400. Just LMK when the smoke clears. :)

Date: 2009-08-18 11:54 pm (UTC)
From: [identity profile] house-pundit.livejournal.com
Wow. Talk about putting you in a bad position if your plans were more specific. Sorry, my gaffe. If this particular time isn't a good one, I will *not* take offense if you say so. Ack.

Date: 2009-08-18 12:53 pm (UTC)
From: [identity profile] webbiegrrl.livejournal.com
I don't understand the whole idea of NOT flocking things. Granted, yes, you can get past the FB (aka OpenBook) security or worse, MySpace lack thereof, but at least make the attempt. It's like my father always said of regular locks: they only keep an honest man out.

My MS is 95% for music or flirting with guys from dating sites. There is ZERO on there other than music or flirting with hot boyz.

My LJ was about 95% Barflies and honestly, it started wearing thin. I didn't want to share things here thinking I didn't want certain people on my flist to know this or that and I started to UNfriend people but then I really looked at my flist. I'd've had to unfriend nearly everyone.

Instead, I got on FB in May, finally, after years and years and YEARS of resisting. I get a LOT of requests to friend me. I did do a mass friending of 'flies and other communities I'm in or have been in over the years when I first signed up (swelled 50 or 60 people onto my flist in the first 24 hrs) but I've been refusing friend requests since June with fair regularity. In fact, I think I may have added only one person and it was someone I once knew in high school who is more concerned about other people we knew back then finding him out, so to speak, than I am about him being on my FB.

I created a Writer/Artist "Page" for my FB presence that is 100% about my writing and NOTHING personal. I left it basically open and whenever I refuse a friend request, I invite them to "become a fan" of my Writer Page instead. If they don't actually know me, why do they want into my personal profile?

There are some "net acquaintances" on my FB flist I now regret. I've had to actually UNfriend a couple (Barflies, by coincidence) for their hatespeak and other types of intolerance, esp. given how many of my friends from other arenas are outside the "vanilla norm" of the right-wing moral "majority" self-righteous asshole world. I might still do a little housecleaning but I haven't been posting enough of late to worry about it.

My Twitterstream was the only real risk arena b/c it's so "impulse" driven - I'd routinely tweet without thinking who's on my twitter flist just because I was so excited about this or that. It was quite some time ago, however, that Twitter "broke" the IM script and to my knowledge, they never fixed it. I wanted to get my phone rehooked in, but they came "back online" with only the major networks (Cricketphone is widespread and fully reliable, great service but not a major network so not on Twitter's "list of approved providers") How f**ked to have only the cell carriers they list rather than simply implementing the script used elsewhere on the net for receiving SMS messages. Du-uhhhh.

I'm better off NOT tweeting all the time, though. I had Brightkite linked to feed through automatically (but had to reset my privacy to "public" before sending the pic) so it was an "accident" waiting to happen. Plus my phone isn't as good at picture taking as say, an iPhone *drools*

I see Leo asked but you skimmed right past this so I'll ask again :) what does SNW stand for? And DT?

Date: 2009-08-18 03:33 pm (UTC)
From: [identity profile] ratseal.livejournal.com
oops, I'll answer above.

but what do the acronyms mean???

Date: 2009-08-18 09:16 pm (UTC)
From: [identity profile] webbiegrrl.livejournal.com
argh *knocks the Rat off the side of the head* you silly man.

SNW = ?

DT = ?

Yeah, I'm being totally lazy and NOT googling them myself but hey, you're here and you're the one who used them so, you got some 'splaining to do ;)

Re: but what do the acronyms mean???

Date: 2009-08-19 12:00 pm (UTC)
From: [identity profile] ratseal.livejournal.com
I answered, I answered, scroll up lazy bones!

don't forget about the copy/paste gremlins

Date: 2009-08-18 01:14 pm (UTC)
From: [identity profile] webbiegrrl.livejournal.com
That Brazen Careerist guy needs to learn English grammar -- or proofreading! The other article, on branding, was far better and they both do discuss branding yourself but my marketing mind keeps thinking they mean actual branding, in the marketing sense. I don't think they do.

Regardless of any misuse of the term/concept "branding oneself" it should be noted neither article nor any of your prior commentators has pointed out that all it takes is someone from Privacy List A to copy/paste a remark you made to them thinking it was secure to Privacy List B personnel and *poof* all privacy is gone. Some of your readers (Barflies) have done this to me--copied things I said to them in private, one-on-one conversations and pasted them into messages or IMs to others with whom I would specifically have never shared that information.

In case anyone thinks they are safe because regular Googling of themselves does not turn up any incriminating results on cached web pages--think again. Unless you are wiping the memories and copy/paste abilities of everyone with whom you have contact, you never can tell when something you say--or the person to whom you say it--will come back to bite or stab you in the ass.

For sho'-

Date: 2009-08-18 03:25 pm (UTC)
From: [identity profile] ratseal.livejournal.com
Professional branding is pretty simple: which memes do you want associated with your professional name, and which behavior patterns reinforce those memes - then act that way.

And yes, the single degree of separation which most people employ to wall professional lives from personal lives (or however they choose to bound info) is inadequate - all it takes in a single phone call or c/p eml.

I do a lot of talking and keep emls to a minimum.

Re: For sho'-

Date: 2009-08-18 10:27 pm (UTC)
From: [identity profile] house-pundit.livejournal.com
Hrms. My professional persona for writing is necessarily different from my professional brand for other stuff. But I do think all I need to do is show them the covers of CW and ST.

No drunken or nekkid (full or partial) antics, but I can expect photos of me with cleavage, etc., to show up on the net associated with my name.

I'm planning to keep Katie's name, but if it ever became an issue I could go back to my maiden name.

Any corporate entity that doesn't understand the marketing value (wrt books) of my professional persona at cons has issues.

I have no idea how much it impacts sales, but I have to assume a positive impact because it makes me memorable and associates me with the product. Memorable is good. Cleavage rarely offends fen.
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